The answer is particular to your business, there is no 'one size fits all' or a magic formula, there will however be certain key factors that make your potential customers tick. We help you find out exactly what they are so you can do more of them.
We take information such as web statistics or conversion rates from previous campaigns and work them into a lead flow template. We then use various lead generation techniques as overlays to see how that changes the conversions.
We select the ones that offer the best cost per lead and highest return, then run a test campaign to see how the predicted conversion rates perform.
Once we understand the return, we simply dial up the methods that perform best.
If no statistics are available, or you've never actively run a campaign before, we do all the research to design a strategy based on insights for your particular industry.
We constantly track, monitor and amend conversion rates based on the data we collate as your campaign runs. Where possible, each element is tracked so you know the return on your campaign investment and most importantly build your individual lead generation model.